In 2016, about 4.4% of online leads created transactions within 180 days of the first contact. In 2021, that number was down to a mere 2.1%.
So a LOT of leads are being generated, but fewer than ever are converting.
As you can see, a large, reliable lead stream isn’t enough on its own if you aren’t turning those leads into clients.
What is the key to consistent lead conversions?
Leads are moving earlier and earlier in their home shopping process. Most won’t convert in a day — it’s unusual for a lead to be ready to buy the moment they hit your radar.
Many may take months (or even years) to turn into clients. That vast time frame gives them plenty of space to forget about you if you’re not careful.
Therefore, persistent, thoughtful work is required to keep them in your funnel if you want to be successful.
And that means you must have an air-tight strategy to follow up with, nurture, and convert your leads.
“If an agent wants more opportunities, they need to be a resource to more people before they are ready to speak with an agent,” said Kevin McCarthy, CEO of Real Geeks. “The only possible way to do this is to operate on a platform that can provide the information people are looking for in the way they want to receive it.”
The power of an integrated platform
Real estate platforms like Real Geeks can be an excellent solution to the problem of building relationships with leads while having time for other aspects of your business.
With a platform, you can truly work smarter, not harder. You can maximize the value of every piece of lead data you receive.
You know when to contact a prospect — but even more, be able to respond to them around the clock without being present.
Good real estate platforms help that process with chatbots and other automation. The bot interacts with the lead, following up to keep them interested while gathering information about them.
Then when you’re ready, you can take over and continue that conversation seamlessly.
Of course, platforms can also help you deliver the right content to the right leads at the right time. For instance, say you want more seller leads. A platform might allow you to create a valuation page that pulls in sellers and lets them approximate their home’s value.
From there, you might be able to set them up on receiving a regular market report so they can keep tabs on their home’s value relative to the market.
Those are just a few examples.
It comes down to managing all the lead data you take in and making it usable. That’s what a real estate platform is for — use it, and you could unlock consistent business growth.
Learn more about how Real Geeks can deliver that growth with automation and innovation.
