The ultimate sales pitch
Presentations of the future will boast high production values
Aug 1
Teasing data from the cloud
Imagining how information will be collected and analyzed in the not-so-distant future
Jul 26
When a drone won't do, you'll hire a 'gargoyle'
Reimagining the not-so-distant future
Jul 18
Someday, we'll all have our own digital snoops
Tomorrow's buyer will gather his own information
Jul 11
A glimpse into the not-so-distant future
How homebuyers might employ technology we know is coming
Jul 3
Are people who click the like button 'engaged users'?
Uncover the meaning of what it is that people do while using social media
Jun 26
Don't be led astray by 'turntable metrics'
Numbers that are easy to track aren't necessarily key performance indicators
Jun 17
Vendors rally around daily themes at Amsterdam real estate conference
Providing an engaging experience can keep attendees on the show floor, attract more business
Jun 6
Help newbies climb the 'technology on-ramp'
Latecomers don't deserve to be treated like second-class citizens
May 30
Are maps obliterating your visual branding efforts?
Use MapBox to style maps any way you like
May 22
Canonical and authorship tags: because search still matters
Policy, not technology, is biggest obstacle to telling search engines who owns listings
May 15
The demise of the social media 'rock star'
Some have good advice, but analytics don't support theory of social media rock stardom
May 8
If you pursue international clients, be prepared to serve them
Traffic from overseas may say more about aspirations of the real estate broker or agent than the market
May 1
The most rewarding problems require collaboration
Digital whiteboard enables long-distance problem solving
Apr 24
Build targeted marketing around emotional cues
Analytics can provide insights into online expressions of emotion
Apr 17
Why do listings look the same wherever we go?
Unique, amazing, and meaningful presentations will translate into visits
Apr 10
Tell search engines where to find the original listing
Using 'canonical' tag could help relieve tension between aggregators and listing agents
Apr 2
Time to tell Google who owns the listing
Implementing author tags would be good for all industry participants
Mar 27
Time to bring 'quantified self' technology into the workplace
Identify which activities help achieve business goals, and which are time sucks
Mar 20
How has innovation in real estate benefited consumers?
Understanding what clients value can help set priorities
Mar 13