Katie Lance

Contributor

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory role - helping them navigate the nuances of the real estate industry. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a frequent writer and contributor to Inman Next and The Huffington Post. Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership, Inman's social footprint increase more than 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers. Katie co-founded Inman Next - the leading real estate industry blog. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

From Realtors with love: 89 tips for new real estate agents in 2022

Inman reached out to more than 200 of the country's top agents by transaction sides and sales volume and asked 1 simple question: What's your advice for agents launching careers in 2022?

Jan 21

A-Rod purchases $9.9M, 2nd-floor pad following co-op board 'tantrum'

The former shortstop dropped $9.9 million for the co-op in the legendary Beresford Building at 211 Central Park West.

Jan 12

What the Facebook news feed change means for real estate pros

Make 2018 the year you authentically create great social media content that builds relationships

Jan 15

10 tips for agents ready to jump into Facebook Live with both feet

How real estate pros can use streaming to drive business

Oct 18

4 little things that make a big difference with Facebook

If you can get these tips down, you'll see an abundant return