For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
Kim Luckie
For more than 20 years, Kim Luckie has been helping entrepreneurs generate demand, innovate customer experiences, and gain share of voice in crowded markets. As ERA American Real Estate's Director of Marketing, Kim is responsible for the marketing an... Read more
For more than 20 years, Kim Luckie has been helping entrepreneurs generate demand, innovate customer experiences, and gain share of voice in crowded markets. As ERA American Real Estate's Director of Marketing, Kim is responsible for the marketing and demand generation efforts of the firm. In addition, Kim directs marketing coaching and training, lead-generation, channel marketing, events, and giving. Known as Captain Awesome, Kim is a Converse-wearing, karaoke-singing Alabama fan, who prizes authenticity. Follow her @kimluckie on Facebook, Linked In, Twitter, and Instagram.
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