Rick Frascona

Senior Content Manager

Rick is the Senior Content Manager with Mad Valorem. Mad Valorem provides high-end real estate technology tools to consumers and agents. Rick received his master’s degree from Florida Atlantic University where he studied advanced statistical method... Read more

Rick is the Senior Content Manager with Mad Valorem. Mad Valorem provides high-end real estate technology tools to consumers and agents. Rick received his master’s degree from Florida Atlantic University where he studied advanced statistical methods and behavior. He also worked as a Writing Consultant advising graduate students on academic writing.

Predictive analytics breathe new life into direct mail marketing

Whittling down to specific house-hunting clients could keep marketing strategy alive

Apr 21

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