Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Million Dollar Listing, a crime family and Move Inc. CEO David Doctorow made headlines this week. Test your knowledge of the biggest stories to see if you're up to date on the industry
Opinion
The intent behind Doorsey is to make the deal more transparent, to put it all up on the table so the entire open market can see what they're competing for
Most agents Inman recently spoke with agree that honing your craft and finding a specialization are key to standing out from the millions of other Realtors in the country
Opinion
This week: Bryon Lazine and Nicole White discuss United Van Lines' Movers study, Fannie Mae's predictions and The WSJ's wallpaper recommendations
The Colorado company may be the only residential real estate brokerage to go through the process of becoming employee-owned. Here's how it works
The real estate tech company has invested more than $1 million in the last year in an effort to better translate users' needs into retention goals and future product enhancements
Sales of homes on the lowest end of the price spectrum increased 11.3 percent year over year in the fourth quarter, according to Redfin
Of the 50 counties tracked in a new study released Thursday by Pacaso, 43 showed double-digit price growth in second-home prices in the fourth quarter of 2021
Dive into these 10 picks from team leader Adam Hergenrother. Take notes. Test out some of the ideas. Figure out which concepts are going to work for you and your business, and then work closely with your team to implement them
Tired of going it alone? Here's why now is the right time to join a team
Take Inman's baby boomer quiz to see how well you understand one of the biggest generations the US has ever seen
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
The typical seller last year made $94,000 more than they paid for the home, a profit margin unseen since at least 2008
The move comes two months after @properties revealed it was acquiring Christie's International Real Estate, which did not have a presence in the area
Earlier this month, the team announced its move to Coldwell Banker from Compass. Here, team leader Khrista Jarvis talks about the secrets to her team's success and why they made the move