[php function=1] A challenge that I hear from real estate agents often is “When am I suppose to do all this blogging, technology, social media, etc?”
And it’s a fair question.
You are not a TV show producer, an author, a social media manager…You are a real estate agent. So how do you make time to implement all this cool stuff?
Prioritizing
Time blocking is prioritizing. It’s you saying, this is important and I’m committed to doing it.
But can you really time block all this web 2.0 stuff with all the other activities that you have to do as a real estate professional? Yes, and I call it the 1-2-1.
The 1-2-1 gives you the framework for you to decide what are the activities that best fit your style of business, your market place and expertise.
The first 1 stands for 1 hour of content creation.
I’m a big believer in content marketing. If you are not creating relevant, recent content, it is hard to get found online.
The 2 stands for 2 hours of business development.
Business Development consists of your marketing, prospecting, lead conversion, lead nurturing and lead follow up. You still need to do these activities even if you are engaged with social media and content marketing, because last I checked homes don’t sell themselves. If they did, you would be out of a job.
The third 1 stands for face-to-face.
It’s so easy in today’s world of technology and communication tools to make contact with someone, but its getting harder and harder to connect. Face to face conversations are still important, in fact some research by Google recently states that 82% of word of mouth conversations still take place face to face. Search and social media has its place but should be supporting your face to face engagement.
So make an effort to have 1 face to face real estate conversation each day.
This is the 1-2-1 Business Development Formula. If you would like a awareness worksheet to help you stay on track with your 1-2-1 CLICK HERE
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