Image courtesy of Lightspring
I did a post about A/B Split Testing Landing Pages awhile back, so I thought I would take it to another area of business you should look to tweak with some A/B Split Testing.
Your EMAIL.
EMAIL doesn’t get much love nowadays, with all the social networking taking place, but what I’m discovering for my own business and my clients business, is…. wait for it…. EMAIL still works.
There is something about EMAIL that people still feel comfortable with. They don’t need to mess or guess with privacy settings. They don’t need to try to figure out who sees the email or doesn’t see the email.
It’s simple.
It’s clean.
It’s predictable.
It’s professional.
So I thought I would share with you an EMAIL split test I did and the results I got.
My test was about comparing a HYPEY subject line verses a straight forward subject line.
Image courtesy of pio3
Subject Line A
The Importance of Lead Response Time
Subject Line B
Do this and get a 21x increase in revenue
Results
Subject Line A had an open rate of 29% while Subject Line B had an open rate of 24.1%.
Conclusion
How many times have your heard from Internet Marketing Guru’s to hype things up and jazz up your subject lines and headlines?
Well, I tested it and these are the results I got. Hype doesn’t work as well as straightforward, at least not with my email list.
What do you think would work best with your email list?
Don’t just GUESS, why not TEST?
Some other things you could test in your email
Test This: Instead of open rate, try testing click thru rate.
You might have a subject line that gets more opens but people don’t take action. That’s not good.
Test This: Instead of subject line test “From”.
This is something I do and suggest to my clients. For example, I will send out emails as Darin Persinger and sometimes as Productivity Junkies. My site is Productivity Junkies, for those who might not know who I am.
Look at your website, brand, and email.
Think about this: Does it matter if you named your website, King County Home Seller, but your email is “From” John Morris?
Maybe the people signing up on your IDX and opting into your newsletter know you as King County Home Seller, not John Morris.
You won’t know until you test it.
So now, get to it.
Image courtesy of Lightspring/pio3/Shutterstock
