By now you’ve probably noticed that Pinterest has introduced business accounts. Not much is new, but now there’s an easier transition if you’re a business versus an individual person. It doesn’t look as if there are any added SEO or analytics at this point, but in my opinion, it’s definitely a step in the right direction for this popular social media platform.


In terms of business, imagine the more businesses that join Pinterest and how large this community will grow and be willing and able to share your content. This will be a huge source of reach and growth for businesses alike.  Think of it as a vision board for potential clients, not just yourself.

There are new terms of service too so make sure to check those out if you’re thinking of starting a business page or converting from a personal account.

Pinterest also gives a handy list of best practices to consider when you convert to your business page:

  • Verifying your website
  • Creating inspiring boards
  • Sharing your business values (what you care about)
  • Highlighting specials
  • Celebrating seasons and holidays
  • Adding a personal touch
  • Take the time to write a good description
  • Link to useful webpages
  • Collaborate with other pinners (perhaps someone in your community or on your team)
  • Ask questions
  • Promote your pins on other social media sites
  • Add the Pinterest follow and share button
  • Create Pinterest tabs on other social media sites

Like any personal Pinterest account, businesses have access to the newly released secret boards. The possibilities are endless – get creative with it. Don’t forget to check out the Goodies section too. The Board Widget looks like an awesome feature you can put up on your website.

As for Inman News and Inman Next, we’ve converted to the business format so check us out, follow the boards you’re interested in and share with your fellow Pinners. We’re always pinning new content, our webinars and special eye-candy for Real Estate Connect in New York City. Join us, won’t you?

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×