There are over 550 “365 things to do in (Insert Town)” Facebook Pages.
Many saw the success of people like Maura, Dale, Stacie and Kristy– thought to themselves, I could do that.
They were wrong.
What we are left with is a graveyard of abandoned Facebook Pages.
Finding Inspiration
In my guide, 7 Awesome Facebook Pages, I profiled a Canadian Bank that takes an unorthodox approach to marketing.
They Surprise their Fans.
They ask questions that a Bank wouldn’t normally ask:
They Solve Problems
They make a personal connection with their fans in a video series.
They have a Cause
Inspiring a new savings movement, helping Canadians obtain financial security.
Why do 99.9% of Realtors struggle to realize any significant returns from there Facebook Page?
Because they don’t know WHY they are on Facebook.
They started a Facebook Page because their competitor started a Facebook Page.
They syndicate their listings to Facebook because their competitor syndicates their listings to Facebook.
If we want remarkable results, we must do remarkable things. (Tweet This)
Copying the competition is just another example of “better sameness.” (doing the same thing as the “other guy” just a little bit better)
Ask yourself
- Why spend your time on Facebook?
- Why does your Facebook page exist?
- Why should anyone care?
Take the time to answer these questions before you invest another minute into marketing yourself on Facebook.
