Mike McDevitt, Director of Business Development at Zillow has responded to my post on the obnoxious advertising on Zillow. He clarified Zillow's advertising requirements and confessed that one of the ads in question had been removed as it
was not up to spec, and had been submitted and trafficked in error.
You can read Mike's complete post here.
This is a great move. It takes a lot of courage to turn down a paying customer.
But more importantly, it's great to see a company that is clearly listening to the blogosphere. Marketing 2.0 is all about listening, engaging and responding to your customers, no matter how big or how small. It's also about identifying and developing relationships with those you can most effectively evangelize your brand.
Zillow gets it.
I still think that Zillow faces some serious cash crunches down the road if they continue to pursue an advertising-only model. But by listening and responding to criticisms in an open and transparent fashion they are creating the one thing that money can't buy. Customer loyalty.
Well done.
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