An Inman Innovator in 2016, Los Angeles agent Ben Bacal is founder of the Roofshoot app, an eagerly awaited social media platform that allows agents to upload home videos with music, storylines and themes to create more shareable listings for buyers. The Rodeo Realty agent has a degree in electronic film arts and is at the forefront of video, using quality camera work and home narratives to help him sell as much as $300 million in real estate per year.