J. Philip Faranda boils down the biggest opportunity available to real estate thusly: “explaining to the public what the hell we do.” It’s the little turns of phrase like this one that make Faranda such a sought-after commentator on all things real estate, and it certainly can’t have hurt his real estate business or his blog. His words are widespread enough that he’s identifiable simply as “J. Philip” — his command of language and silver tongue have earned him that level of recognition in the industry.