A fun but wicked smart industry guiding light, J. Philip Faranda is a practicing broker and owner of J. Philip Real Estate LLC, an independent real estate firm covering New York’s affluent Westchester and Putnam counties. Faranda has gone from operating as a home-based, one-man operation to a team of more than 70 agents, building a long list of short sales, pre-foreclosures and first-time homebuyers along the way. He is one of 20 real estate licensees on the Zillow Agent Advisory Board to provide early feedback on its products.