Why age is just a number when you're working with clients

Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.

by Jay Thompson Jan 28
25 inspiring quotes for real estate agents
Need a little boost in motivation? From Michael Jordan to Confucius, here are some wise words from the world's most successful individuals to give you that dose of inspiration (or simply just entertainment)
by Jay Thompson Jan 21
What I learned about real estate while sailing the Pacific
Back in August, Jay Thompson spent three weeks in the middle of the Pacific, confined to a 72-foot boat plowing through waves in an impossibly large ocean. Here's what he learned on the epic adventure — about people, real estate and life
by Jay Thompson Dec 31
Redfin is right: Why crime data doesn’t equate to ‘safety’
Opinion
Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here's why I agree with it — and why you should give strong consideration to not displaying those statistics on your websites
by Jay Thompson Dec 15
Ex-Zillow exec Jay Thompson launches AgentLoop listing app
Available now on iOS and Google Play, AgentLoop enables agents to share listings and get real-time feedback on those listings all in one place
by Marian McPherson Dec 14
How to get the most out of Inman Connect New York: Advice from a veteran attendee
Jay Thompson has attended 16 Inman Connect events and counting, and over the years, he's learned a few tips for making the absolute most of the networking event. Follow his lead and you will, too
by Jay Thompson Dec 9
How to find happiness in real estate? Do what you love
Opinion
They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy
by Jay Thompson Nov 30
Can eXp actually hit 500,000 agents?
EXp founder Glenn Sanford said his company should have half a million agents in 5 years. We asked some experts if that was realistic
by Jim Dalrymple II Nov 17
Claiming your services are 'free' is misleading — at best
Opinion
If proclaiming your services as free is the best way for you to get business, you might be in the wrong business
by Jay Thompson Nov 16
Home showings don't equal procuring cause. Here's why
Opinion
Read the arbitration manual. Review the questions on the arbitration worksheet. And please, stop proclaiming that simply showing a home entitles you to compensation. It doesn't work that way
by Jay Thompson Nov 9
‘How do I talk my buyers into paying more?’ That's easy — don't!
Opinion
Here's why that’s a terrible question and agents need to stop asking for (and giving) advice on Facebook
by Jay Thompson Nov 2
Tech will never replace agents. Here's why
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
by Jay Thompson Oct 12
Why listing feedback is a terrible idea
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
by Jay Thompson Oct 6
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21