HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
Inman Review: GetAccept helps agents stay in touch and convert leads
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
by Craig C. Rowe Aug 20
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
Roomvu adds digital ads to its automated video marketing
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
by Craig C. Rowe Feb 9
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24
Want video landing pages in a snap? Real Estate Shows might be for you
Opinion
With a whole new user experience and modernized landing pages, Real Estate Shows is a marketing add-on that can be a sleek, simple addition to any real estate marketing quiver
by Craig C. Rowe Sep 4
Learn to love your CRM: 11 simple daily tasks to master
Opinion
Robert Reffkin mentioned at Inman Connect Now that only 20% of agents use a CRM in a meaningful way. From lack of time to feature bloat, adoption is a challenge, but one new work habit each day can help
by Craig C. Rowe Jun 9
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe Apr 22
Corral multiple iBuyer offers with new web app OfferBarn
Opinion
The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers
by Craig C. Rowe Apr 10
Marketing and CRM solution Agent 3000 is big on features
Opinion
Now an inactive broker because his software has taken off, Shawn Sommer developed Agent 3000 largely around his own best practices; it's now accessible to more than 250K agents
by Craig C. Rowe Nov 1
Built by Home Junction, this software integrates a number of common marketing tasks for agents to better showcase listings
by Craig C. Rowe Apr 16
ZipCRM will manage contacts and transactions for zipForm Plus users
New CRM offers transaction integration features but largely emulates its white-label partner, Wise Agent
by Craig C. Rowe Feb 28