How to calculate customer acquisition cost
Tracking every channel is crucial
by Chase Hughes Feb 12
Are you ignoring online lead generation because 'nothing beats a handshake?'
Opinion
To build relationships, you've got to generate leads first and shake hands second
by Christina Ethridge Feb 11
Jay Samit on crowdfunding, self-driving cars and other disruptions
How to spot opportunity, solve problems and become a billionaire
by Matt Johnson Feb 11
3 areas your agents can compete with powerful portals
Stick to the basics and your agents will be golden
by Randall Standard Feb 10
How to list a home the right way
Concentrate your marketing efforts and budget in these areas
by Jason Cassity Feb 10
How to build a better alternative to niche sites
Niche sites are a poor SEO strategy, but that doesn't mean you should give up on targeting niches
by Josh Brown Feb 9
NAR’s new ad campaign urges young buyers to ‘Get Realtor’
Digital-first efforts focus on consumers’ hyperconnectivity and how Realtors can help them navigate the homebuying process
by Amy Tankersley Feb 8
5 marketing mistakes you should stop making now
Quit doing these things today, and get a new lease on daily marketing
5 reasons niche sites are bad for SEO and your brand
These websites were a powerful tactic prior to Google’s Panda update -- not so much these days
by Josh Brown Feb 8
Straight outta Inman Connect: What's next in real estate?
The insider's guide to local SEO for real estate professionals
What you need to know about search engine optimization
by Seth Price Feb 3
3 must-do follow-ups to make the most of ICNY
How to use what you learned at #ICNY
by Jason Cassity Feb 1
What the big hitters are focusing on this year
Find your passion and incorporate it in your brand
by Dani Vanderboegh Jan 29
Why agents should stop it with the politics on Facebook
If you've built up your Facebook friends list with an eye toward your business, you need to cease the political diatribes.
by Joseph Rand Jan 29
3 pro tips for building a following on Snapchat as an agent
The engagement level of audiences on Snapchat is through the roof; I'd compare it to getting on Twitter in early 2007.
by Jordan Scheltgen Jan 29