What happens when you make a French bulldog puppy the star of a series of YouTube videos depicting the adorable canine’s search for an apartment — using your brokerage’s website, of course?
You get more than 1 million views at a cost per view of $0.13 and a click-through rate of 0.85 percent, The Corcoran Group’s Matthew Shadbolt tells The Real Deal.
“While a million is a small number for a large brand, it’s a massive milestone for us as a local brand, and cements our investment in promoted video,” Shadbolt said. Source: therealdeal.com
