Crime, corruption and real estate agent safety in 2020
A rise in real estate scams, a gaping political divide that resulted in harassment on social media and a deluge of open house attacks made for a most dangerous year
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
Airbnb exec resigned over data sharing with China
The former FBI deputy director had brought up concerns over the company sharing renters' addresses and phone number with the Chinese government
Facebook, Google among investors in modular housing startup
Housing startup Factory_OS announced a Series B round of $55M on Friday
by Lillian Dickerson Nov 23
Sotheby’s International Realty debuts new marketing platform
Design Vault lets agents create marketing campaigns for print, the internet or social media platforms in minutes
by Jim Dalrymple II Nov 16
Good marketing means personalized, original content
Los Angeles-based Corcoran Global Living broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they're generic professionals
by Jim Dalrymple II Nov 12
Top 5 video trends to know in 2021
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
A Halloween display was so realistic police were called — multiple times
Dallas police received several calls from neighbors complaining that artist Steve Novak's Halloween display was a bit too realistic
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
Your 2021 marketing plan needs to focus on virtual tours — here’s why
In a conversation at Connect Now, industry leaders discuss why virtual open houses and video tours should be a key part of any 2021 marketing plan, and advise on how to maximize their mileage
California woman allegedly posed as Realtor to enter homes
A felony arrest warrant has been issued for Lindsay Sowell of Palm Desert, who is accused of breaking into homes that are for sale
MTV or real estate? How 3 agents use music videos to market homes
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
by Lillian Dickerson Sep 29
6 tips for creating explosive social media engagement with hashtags
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
by Marian McPherson Sep 28