• Don’t worry about generating real estate leads if you don’t have a system in place to manage them.
  • Hiring help is one way to ensure you’re able to commit more time to the tasks that generate commission.
  • Creating a solid base of satisfied clients is the key to generating repeat and referral business.

New real estate agents don’t always have great guidance early on. People who elect to work as solo agents from the start, for instance, are typically forced to figure out what works on their own.

Parker Pemberton

More often than not, this is a long, painful process, and a large percentage of new agents leave the industry after just a few short years as a result.

Of course, there are also new agents who manage to find success in real estate quickly. Parker Pemberton is one new agent who definitely falls into the latter category.  

Pemberton sold a total of 80 homes, earning over $600,000 in GCI in his first year as an agent.

During a recent Pat Hiban podcast, Pemberton covered the practices, resources and tools that helped him achieve such impressive numbers so early in his career.

Read on for a few of the top tips Pemberton offered to new real estate agents.

To hear all of his advice and learn the details on Pemberton’s highly successful system for converting Zillow leads, listen to the complete podcast below.

New agents need a system for managing leads

Too many new real estate agents try to generate leads without a system in place for managing them. Not only is this inefficient, but it also kills conversion chances and bottoms out ROI.

Pemberton said that setting up a system for managing leads had a major impact on his success with conversion.

To improve your lead conversion chances, you’ll need a system with two things in particular. First, you need to choose the right CRM platform; Pemberton uses Contactually, but there are plenty of great options out there.

Second, have and utilize a system for categorizing leads. Categorizing leads as hot, warm or cold is the most popular system, but it’s not the only one.

Find a system that works for you, and make it a regular part of your lead management practices.

The sooner new agents learn to manage time, the better

Effective time management is one of the traits top agents share. Pemberton learned early on that better time management translated to more commission and less stress.

One way to maximize the time you’re able to commit to dollar-productive activities is to hire help.

To reduce time spent on paperwork, Pemberton hired a transaction coordinator.

If you find yourself spending valuable time drudging through paperwork that someone else could complete on your behalf, you might want to consider doing the same thing.

Because transaction coordinators typically work on a per-contract basis, they’re extremely low-risk hires.

Don’t be lazy with buyer leads as a new agent

As a new real estate agent, building a solid base of satisfied customers should be one of your top priorities. Creating this base is the key to generating business from repeat and referral clients.

Starting out, most of your clients will likely be buyers. Ensuring buyer clients are satisfied isn’t complicated, but it does require work; you can’t be lazy if you want to wow them.

To wow his buyers, Pemberton puts thought into the homes he sends them; he finds out what they’re looking for and does his best to provide them with information on available listings that fit the bill.

Clients appreciate and expect this level of involvement. Don’t be one of the new agents who bombards buyers with an endless stream of random MLS listings, and you won’t be an agent who has no repeat or referral business.

If you want to learn more about how you can achieve a high level of success as a new real estate agent, be sure to listen to the complete podcast interview with Parker Pemberton.

Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.

Email Pat Hiban

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×