On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how to get out of your head and do what’s best for you and your business.
If you’re interested in stunting your career and killing your dreams, focus on your ego and neglect all boundaries.
If you’re reading this, you’re driven and ambitious and you desire to succeed. On your trek to higher ground and search for the light, it can be easy to get sucked into obsessing over what others think and bending over backward for the most toxic of clients.
How do those things make you feel? Most likely, they make you feel like crap.
In real life, this looks like taking calls from toxic clients at 10pm and listening to negative voices inside your head. It all boils down to ego and fear.
That’s why you answer that 10 p.m. call. You aren’t placing or respecting your own boundaries. And you’re terrified that you’ll lose the deal if you don’t lean in and do whatever they ask.
That’s fear.
How about those times when you have an idea, and instead of jumping into action, you overthink it? You start listening to your own negativity. You believe you aren’t good enough, old enough, young enough or some other type of “enough” — and you don’t even try. You’re terrified of what others will think.
That’s ego.
Boundaries can be hard to place when you root your decisions in ego and fear. But when you put your head down, do the work, and trust your gut, boundaries can be formed. You aren’t worried about what’ll happen if you simply text the client who called at 10 p.m. and let them know you’ll get back to them tomorrow. That’s a boundary. That’s self-respect.
This type of attitude will allow you to offer the absolute best service to your clients and to yourself. And that’s what all of this is about it. We are here to serve. Focus every single day on how we can give away whatever it is that we have to give. You can’t do that if you’re trapped in a cage of fear and ego.
If this is something you’re struggling with and want help charging into the New Year with a new attitude, listen to this podcast.
Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.
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