Opinion
How to make your marketing stand out in the sea of sameness
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Nov 17
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
Jul 15
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
Jun 9
Opinion
Buying leads? Your business will be kaput in 2 years
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
May 19
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
Apr 15
Opinion
Building a brand? Here are the top 5 do's and don'ts
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
Feb 18
Opinion
Will these pandemic trends continue into 2021?
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
Jan 12
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
Dec 10
Opinion
The 'community crisis' is here. Can you retain your team?
In a year when everyone is searching for connection, what can you do to provide community to your agents? If you succeed in building that community, it’ll payoff tenfold when the pandemic is over
Nov 12
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
Sep 23
Opinion
Is it time to liberate real estate?
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
Sep 3
Opinion
Industry insights from an all-woman leadership team
The leading ladies of Kris Lindahl Real Estate in Minnesota share their thoughts on where real estate is headed and how the industry measures up as a place for women to thrive
Jul 16
Opinion
'Team structures are winning' and other pandemic-era observations
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
Jun 11