Bernice's Stories

Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
Oct 24
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
Oct 21
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
Oct 14
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
Oct 7
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
Sep 30
Most agents continue to use the same pricing approaches that the industry did 50 years ago
Sep 23
Opinion
Take these steps to prove the value of your business
Sep 23
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
Sep 16