Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
Now that you've solidified your position as a go-to local agent, what's next? A natural career progression might include expanding into neighboring areas and feeder markets. Here's how to do it successfully
The first step toward creating a company culture that drives the success of your brand is to determine your founding principles
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
Changing needs due to COVID-19 have altered buyer preferences when it comes to home amenities. Here's what The Agency is seeing from clients
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
To get to the top in the high-end market, you have to build your brand, maintain your reputation, keep working hard and most importantly, love what you do
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
If you're in the position of leadership, coaching your agents is an essential part of the job. It's also what will help propel them to success. Know how to do it well by sticking to these techniques
Here are a few things we’re doing to keep our real estate teams cohesive, connected and collaborative while working virtually this summer
Encouraging more time outdoors, from group team-building activities to educational work outings, will keep your team engaged and have a positive impact on the group dynamic
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
