Rainy Hake Austin

With over twenty-five years of experience leading esteemed real estate firms, Rainy Hake Austin is passionate about strategically growing companies through her unique expertise and vision. As President of The Agency, she focuses on providing the best resources, tools, and support to The Agency’s residential real estate brokerage arm, the global new development division, and the internal creative teams that provide full-service marketing to over 700 luxury real estate professionals affiliated with this global lifestyle brand. Rainy excels in solving complex problems, empowering her team, and working collaboratively to develop best-in-class services and offer an unmatched experience to customers. Prior to joining The Agency, Rainy served as head of operations west at Compass and as the executive vice president and chief operating officer of the Northern California luxury brokerage, Alain Pinel Realtors. While the majority of Rainy’s full-time professional experience is concentrated in leading operations and branding for the luxury real estate industry, she also has extensive experience in providing international business and marketing consulting as well as event planning for numerous other industries and non-profits. She received her MBA from the University of Oxford, with an emphasis in international marketing and strategy. She enjoys working in challenging, fast-paced, cutting-edge, creative environments that allow her to utilize her expansive skill set and lead highly effective teams.

Find the right fit! How to strategically hire brokerage staff

An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for

Apr 22

10 marketing tactics to ensure your brand resonates in 2021

The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape

Apr 8

Opinion

Expanding to new territory? 8 ways to maintain your brand

The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets

Mar 25

14 tips for cultivating strong leaders within your brokerage

The president of The Agency shares her tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources

Mar 11

4 tips to build a marketing strategy that sets your brokerage apart

Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition

Feb 11

Celebrate your agents! 4 ways to create a culture of recognition

Recognizing agents for their hard work is a good tactic for creating a culture that's conducive to success. Here are a few ways to celebrate your agents' wins and accomplishments

Jan 28

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