Troy Palmquist

In the age-old debate of franchise vs. indie, the answer lies in vision, priorities and values

For me, culture is one of the most important parts of the brokerage conversation

Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.

Are agents who don't attend appraisals doing a disservice to the property?

4 strategies for showing your value, explaining your relevance and outlining a strategic plan to get the home sold

Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out?

There are several reasons professional coaching works, a few of which center on accountability, confidence and a never-stop-learning mindset

Agents don’t have to join a big-box brokerage to remain cutting edge, in fact, tech should be a consideration rather than a deciding factor

Step away from the 'go-and-show mentality,' and start acting like a professional

If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?

These key points will help you secure business and secure the broker-buyer relationship

The listing agent, the buyer's agent, the buyer — one broker makes a case for all three 

A seller update letter is the greatest tool in your arsenal to win sellers over for good and let them know you're working hard on their behalf

Capture the reader’s attention right away, and touch on the top selling points such as views, location, lifestyle and design