Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
It's not enough to maintain the status quo. Making your mark as a leader involves a growth mindset and a focus on the bottom line
Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
by Inman Mar 1
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by coalesce_dev Mar 1
New MLS rules: A consumer perspective
Opinion
Expert Stephen Brobeck shares what he thinks consumers may feel about MLS changes and offers insights about what may come next. If this is on the horizon, what comes next may just impact the rest of your career
by Stephen Bedikian Feb 24
How to beat iBuyers every time
Real Tea: 'Buying Beverly Hills' rookies dish on the lessons they've learned thus far
5 tips for handling confrontation in real estate
Opinion
Most real estate conflicts can be solved fairly quickly if all parties are honest about their own involvement. But you'll never get anywhere if you play the blame game
by Ryan Zomorodi Jan 30
How to plan your real estate marketing calendar for 2023
With a clear roadmap laid out for your marketing, reaching your destination in 2023 is only a matter of time and effort
by Eddison Lim Jan 30
5 Secrets Behind my Best Sales Year Yet, Despite the Market Slowdown
Fashion victims? When broker and agent style choices clash
The standard for appropriate business attire is always a moving target, especially in real estate. How should residential real estate brokers navigate this ever-shifting playing field?
by Eddison Lim Jan 30
News Quiz: Do you know the biggest stories for the week of Feb. 20?
CoStar Group, RE/MAX and Offerpad posted earnings reports this week, but news trickled down from all corners of the real estate industry. Test your knowledge of the biggest stories of the week TEST_PG_DISABLED
by Inman Jan 28
Extending the life of a real estate conference
There is no denying the magic and energy you feel at great conference, but when you get home it seems to slip away. Follow these tips to stay in the zone
by J. Lennox Scott Jan 27
Pulse: Our readers share their favorite social media influencers
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
by Inman Jan 26
6 creative ways to reboot a chilly lead
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Jan 24