One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
Realtor.com parent Move Inc.'s revenue rose 9% year over year, which was less than the gains the company saw during the previous two quarters, according to an earnings call Thursday
Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Take Inman's baby boomer quiz to see how well you understand one of the biggest generations the US has ever seen
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
Generation X is smaller than the cohorts that came both before and after. But the group is also in its prime earning and homebuying years now, meaning it's a force to be reckoned with
Take Inman's Generation Z quiz to see how well you understand the youngest homebuyers in the U.S.
Take Inman's millennial quiz to see how well you understand the largest homebuying cohort in the US
Millennial real estate preferences are shaped by a desire for convenience and amenities, coupled with the lingering effects of the Great Recession. This is the first installment in Inman's 5-part series on the ways people from different generations approach the homebuying experience
The housing market will cool slightly in 2022, but will scorch as a multitude of buyers chase too few homes, according to economic experts who spoke with Inman
A study published by Point2Homes.com revealed extensive return on investment comparisons between the most popular form of cryptocurrency and real estate. The results are staggering
Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
In 2020, nearly half of homesellers were baby boomers or part of the silent generation, but through the next year, a whopping 80% of luxury sellers will be millennials and Gen Xers
Bigger and more spread-out housing is more popular now than it was two years ago. That preference cuts across political divides, as well as demographic categories based on race, education and age