This little-known niche helps charities (and agents) get paid
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
by Bernice Ross Mar 2
New MLS rules: A consumer perspective
Opinion
Expert Stephen Brobeck shares what he thinks consumers may feel about MLS changes and offers insights about what may come next. If this is on the horizon, what comes next may just impact the rest of your career
by Stephen Bedikian Feb 24
Success strategies from 11 of real estate’s top female leaders (Part 2)
If you want to level up in 2022, you have to keep your finger on the pulse of important trends and tech tools cropping up in real estate. Here, top female leaders share their best success strategies
by Bernice Ross Jan 19
Success strategies from 11 of real estate’s top female leaders (Part 1)
Your success in 2022 starts with you — your self-care and authenticity, your focus on what matters most to your clients and your service to your community. Here, top female leaders share their best tips on cultivating a successful and personally rewarding year
by Bernice Ross Jan 17
Want to increase your productivity in 2022? Take a break!
No individual or team can run hot all the time. Carefully managing your energy will help you to retain your creativity, productivity and motivation. Here's why you need to incorporate breaks into your daily routine
by Bernice Ross Dec 30
Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble
Zillow started 2021 ascendant, but finished by bowing out of iBuying. The coming year will test the portal's ability to pivot
by Jim Dalrymple II Dec 20
5 strategies to increase productivity and profitability in 2022
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
by Bernice Ross Dec 7
Objection handled! 11 articles that’ll help you defend your commission
Here are 11 articles written by industry pros on how to overcome objections, defend your real estate commission, and keep it in your pocket
by Dani Vanderboegh Dec 2
Reimagine just-sold cards: 12 strategies for a business boost in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
by Bernice Ross Dec 1
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
7 ways to market your new listing for FREE
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
by Bernice Ross Nov 16
11+ takeaways from NAR’s Annual Conference
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
by Bernice Ross Nov 16
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9
Are 0% commissions looming on the horizon?
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
by Bernice Ross Nov 4
Real estate agent/financial advisor talking to a client in front of a house
Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
by Bernice Ross Oct 29