dear marketing mastermind Archives

Opinion

Dear Marketing Mastermind: How can I become a neighborhood expert?

Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing

by Christy Murdock Sep 23

Opinion

Dear Marketing Mastermind: Where can I find sellers now?

Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking

by Christy Murdock Aug 19

Opinion

Dear Marketing Mastermind: How can we confront the challenges of a COVID market?

What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines

by Christy Murdock Jul 22

Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?

Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic

by Christy Murdock Jun 11

Opinion

Dear Marketing Mastermind: Are there rules for what to say to clients?

Here's what you can do right now to meet the demands of the present and future in your real estate business

by Christy Murdock Apr 14

Opinion

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms?

by Christy Murdock Feb 11

Opinion

Dear Marketing Mastermind: How can I make an impact online quickly?

Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL

by Christy Murdock Jan 14

Opinion

Dear Marketing Mastermind: How can I use podcasts to generate leads?

Find out how to get started and how to make a podcast work for you, whether you are a guest or a host

by Christy Murdock Dec 10

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content

by Christy Murdock Nov 12

Dear Marketing Mastermind: How do I balance privacy and social media marketing?

Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk

by Christy Murdock Aug 13

Dear Marketing Mastermind: How do I make my open house more effective?

Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time

by Christy Murdock May 14

Opinion

Dear Marketing Mastermind: How can media make you the go-to local expert?

Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves

by Christy Murdock Apr 9

Opinion

Dear Marketing Mastermind: How can I raise my game?

Want to know how to differentiate yourself in your market and in the industry? This month’s questions are all about being better in everything you do — so that you stand out

by Christy Murdock Mar 12

Opinion

Dear Marketing Mastermind: Should I use exclamation points in my marketing?

Want to reach out to local homeowners and then effectively list their homes? This month’s column has great advice for both sides of the equation

by Christy Murdock Feb 12

Opinion

Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

The top 3 real estate content marketing questions of the last year — answered

by Christy Murdock Jan 8