From basic photography to virtual tours and even drone shots, Bernice Ross looks at what the latest research tells us about buyers and how agents can get the most out of their marketing visuals.
No individual or team can run hot all the time. Carefully managing your energy will help you to retain your creativity, productivity and motivation. Here's why you need to incorporate breaks into your daily routine.
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business.
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022.
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year.
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition and get that deal in 2022.
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing.
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know.
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible.
Looking for a quick catch-up on the buzziest stories of the week? Here's Inman Top 5, the most essential stories of the week, according to Inman website visitors.
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run.
Zillow’s decision to shut down its iBuyer is more than just a response to volatility of the Zestimate, but an indication technology can't solve everything.