On a positive note: How to flip a negative review
On a positive note: How to flip a negative review
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
by Jay Thompson Feb 16
How to announce your new real estate career without feeling pushy
How to announce your new real estate career without feeling pushy
Authentic conversations with family and friends help new agents establish their sphere of influence and launch their real estate business
by Darryl Davis Feb 16
How to become an inclusive Realtor: NAR certifications, designations, resources
How to become an inclusive Realtor: NAR certifications, designations, resources
Not sure how to grow your knowledge and familiarize yourself with contemporary perspectives? These courses are a great place to start
by Christy Murdock Feb 16
Fathom buys mortgage lender Cornerstone First Financial
Fathom buys mortgage lender Cornerstone First Financial
The end-to-end platform got into the mortgage business last year with the acquisition of Encompass Lending Group
by Matt Carter Feb 15
5 ways real estate agents quickly ruin client relationships
5 ways real estate agents quickly ruin client relationships
Aggravating mistakes end up costing you clients, time and money — and it's your reputation that takes the biggest hit
by Santiago Arana Feb 15
5 hot property trends: What you need to know to prosper in 2022
5 hot property trends: What you need to know to prosper in 2022
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
by Bernice Ross Feb 15
How real estate agents can tap the lucrative Airbnb investing market
How real estate agents can tap the lucrative Airbnb investing market
Airbnb property investing is quickly becoming the go-to arena for those wanting to dip their toes into a profitable market. Here's how to get in on working with these buyers
by Victoria Kennedy Feb 15
iBuyer tech can help your real estate business
Can iBuyer tech boost your real estate business?
Jackie Soto explains how she harnesses the power of iBuyer tech to boost her real estate business
by Jodie Cordell Feb 15
How to move the needle on Black representation in real estate
Opinion
How to move the needle on Black representation in real estate
If we are going to make inroads on the diversity front, the status quo needs to change. It is everyone's responsibility to make that happen
by Shad Bogany Feb 15
8 tips for writing better subject lines for email marketing campaigns
8 tips for writing better subject lines for email marketing campaigns
Think of subject lines as the trailer to a movie. If the preview is enticing enough, your sphere will want to watch the entire feature
by Laura Stace Feb 15
11 key questions new real estate agents should ask their broker
11 key questions new real estate agents should ask their broker
The key to great partnerships is communication, and great communication can often start by asking great questions
by Darryl Davis Feb 15
Let's get personal: Why (and how) to build a personal brand
Let's get personal: Why (and how) to build a personal brand
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
by Jeremy Knauff Feb 14