As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
Inman reached out to agents across the US and beyond to share the most outlandish ways they've successfully marketed their business
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field and why the best feedback comes straight from agents
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now. In the video, find out why he thinks you should start with the last 3
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
Want to become the unofficial mayor of your neighborhood? Market dominance starts with in-depth local knowledge and all-in commitment.
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads