Opinion
These full-time marketing mavens know a thing or two about savvy branding
IdealEstate will now build specialized features for Inside Real Estate customers
Take advantage of Google My Business, Nextdoor and LinkedIn, and watch the leads roll in
Your team is only as strong as its weakest link
Realty Profile was founded to improve profile content for real estate clients
Opinion
A new website lets you search and make boards of your favorite properties nationwide
If you have the time and resources to take on multiple social media platforms, here's how to do it right
How to connect with the largest group of first-time homebuyers
If you want a steady flow of clients, consistently focus on helping people identify you as their preferred professional
New visual listing search tool has big aspirations for networking and listing promotion
Show your buyers and sellers that you're in it for the long run
A step-by-step process for creating and marketing an effective brand and using it to convert leads
The first step in mastering any platform is knowing your audience
Ideas, intel and advice from Katie Lance's comprehensive book on turning the hottest platforms into business builders
Once you get the wheels in motion, it makes getting clients much easier