An ad campaign launched last fall by franchisor Century 21 Real Estate LLC inside the Facebook game SimCity Social has been recognized as a “Platinum Winner” in the AVA Awards contest, administered by the Association of Marketing and Communication Professionals.

An ad campaign launched last fall by franchisor Century 21 Real Estate LLC inside the Facebook game SimCity Social has been recognized as a “Platinum Winner” in the AVA Awards contest, administered by the Association of Marketing and Communication Professionals.

For two weeks last fall, Century 21 branding appeared in SimCity Social via branded buildings and other user interactions with the company that generated credits for players.

“The decision to place virtual offices in one of the most popular Facebook games enabled our brand to reach an increasingly influential and relevant audience — gamers,” said Bev Thorne, chief marketing officer of Century 21, in a statement.

The AVA Awards recognize excellence in audio-visual arts including interactive text, graphics, animation, video, and audio. About 14 percent of the 2,000 entries were recognized as “Platinum” winners, Century 21 said. The franchisor won in the “Digital Marketing/Social Campaign” category.

 

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×