A year to the day after welcoming its first affiliate, franchisor Berkshire Hathaway HomeServices announced the addition of the 1,000th office to its network with the conversion of Torrance, California-based Prudential California Realty.

When the three-office, 160-agent firm officially transitions to the brand in late October, the number of real estate offices flying the big new brand’s cabernet-and-cream colors will hit four figures.

HomeServices of America Inc., an affiliate of Warren Buffett’s firm Berkshire Hathaway, laid the groundwork for the new brand in October 2012 when it purchased a controlling interest in the Prudential Real Estate and Real Living brands from Brookfield Asset Management.

Berkshire Hathaway HomeServices welcomed its first brokerage, San Diego-based Prudential California Realty, on Sept. 23, 2013, and has been on a growth tear throughout the country since. The brand now has a presence in 47 states.

“Berkshire Hathaway HomeServices achieved a tremendous first year yet no one is satisfied,” said BHHS President Stephen Phillips in a statement. “Our vision is to become the most respected homeownership services brand in the U.S. and worldwide, and our work continues with even greater focus.”

BHHS launched its first national marketing campaign in March, complete with a national TV ad.

BHHS’s first-ever TV ad will ran on cable channels nationwide.

The new brand was built, in part, to accommodate the brokerages affiliated with Prudential Real Estate, which is slated to fade away when the last rights to use the name expire in the late 2020s, as spelled out in the terms of Brookfield’s 2011 purchase of the brand.

Intero Real Estate’s founder, Gino Blefari, is set to succeed Earl Lee as CEO of BHHS’s parent company, HSF Affiliates Inc., on Jan. 1, 2015. BHHS will begin an international expansion in 2015.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×