Zillow Group announced today that it is making Zillow Mortgages available on Trulia as part of its ongoing effort to consolidate operations with the former rival it acquired last year.

After competing with each other for most of the last decade, Zillow announced it would purchase Trulia in July 2014 for about $3.5 billion in stock, creating a giant online repository of real estate listings and home values. Since then, the companies have combined many of their offerings, including rental listings, mortgage purchase and refinance products and advertising materials.

However, the integration hasn’t gone as smoothly as investors might like. In a call to investors on April 14, Zillow Group CEO Spencer Rascoff pointed out that the acquisition itself was delayed by a lengthy Federal Trade Commission review, and said with 2015 being a major transition year for the companies, “we’re trending a couple quarters behind where we’d like to be.”

After the FTC finally approved the acquisition in February, “we’ve moved incredibly quickly and made enormous progress in the integration of Trulia into Zillow Group,” Rascoff said. “Just last month, we welcomed Trulia into the Zillow Rental Network, bringing new opportunities to our multifamily partners and landlords, and today we are giving our lender partners a new way grow their business.”

With the addition of Zillow Mortgage to Trulia, lenders that advertise on Zillow are able to reach an even broader audience, the company said in a statement. Launched in 2008, the online marketplace allows participating lenders to automate custom quotes to borrowers who submit loan requests.

Zillow said borrowers on Trulia now have the ability to anonymously shop for custom loan quotes, access more than 130,000 reviews of mortgage lenders, and easily connect with reputable local lenders at both national and regional banks. The Trulia functionality is available on desktop and mobile devices.

“Over the past seven years, we’ve worked hard to build a great mortgage shopping experience for borrowers, where they can shop for competitive rates and fees and quickly connect with highly rated and reviewed lenders,” said Erin Lantz, vice president of mortgages at Zillow. “We’re thrilled to extend this experience to borrowers on Trulia.”

Rascoff also told investors this week to expect prices for agent ad products on both websites to merge soon. Zillow is also working to unify other elements of the two portals, including agent advertiser databases, agent profiles and reviews, lead management software and listing databases. “This is my No. 1 priority,” Rascoff said.

Email Amy Swinderman.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×