Takeaways:

  • All real estate agents and brokers now have access to free, general performance metrics for their realtor.com listings.
  • Brokers and agents have access to listing performance data from an increasing number of portals, giving them the opportunity to make smarter decisions around syndication and marketing.
  • Realtor.com advertisers get more granular listing performance data.

Real estate brokers and agents now have access to general performance metrics from their realtor.com listings, including the number of listing detail page views they receive, how many times they show up in search results, how many leads they generate and how many impressions they register.

Listing agents get access to a “home seller report,” which provides the number of impressions and pageviews for individual listings for the previous 12 weeks that they can share with their sellers.

Previously, only brokers and agents who paid to advertise with the portal had access to this type of performance data. It rolled out of the new “Member Value” reporting metrics feature in August.

Brokers and agents have access to listing performance data from an increasing number of real estate search portals, giving them the opportunity to become smarter around syndication and marketing.

The data can help users tease out where to get the most bang for their marketing buck, prove to sellers how well agents are promoting their homes and discern which sites provide the best exposure.

[Tweet “Brokers and agents have access to listing performance data from an increasing number of portals”]

Earlier this year, Zillow Group began making listing data available to brokers who shared their listings through the Zillow Data Dashboard, including search result impressions, total listing views, and total leads delivered.

In March, the firm launched its “Zillow Tech Connect: Reports” initiative, which makes listing performance data available to brokers and agents through third-party firms like ListTrac from the sites it owns or powers, including Zillow, Trulia, Yahoo Homes and AOL Real Estate.

Launched in 2013, ListTrac allows brokers and agents to compare the number of impressions, leads and shares their listings receive across a number of portals, including Zillow Group sites, their own websites and MLS sites. For the reporting to work, MLSs must partner with ListTrac, which plans to make money by selling agent and consumer behavioral data.

More on realtor.com’s “Member Value” reporting

The report shows data at the weekly level. Brokers and agents can choose to see information just from the current month or expand the view to the most recent month, the last three months, the last six months or the last 12 months.

Brokers and agents who pay for realtor.com’s Showcase Listing Enhancements product get more fine-grained listing performance information, such as metrics at the daily level and consumer inquiry information for individual listings, among other perks.

Listing-performance

Sample realtor.com “Member Value” listings performance report.

The “Member Value” report also highlights the level of “interest” a listing has generated. The composite score incorporates the following:

  • Number of “Save Listing” clicks
  • Number of times consumer sent this listing to a friend
  • Number of times consumer sent this listing to their current agent from the realtor.com mobile app
  • Number of “See All Photos” clicks 
  • Number of “Neighborhood Info” clicks
  • Number of “Driving Directions” clicks
  • Number of “Print Listing Photo” clicks
  • Number of “Print Brochure” clicks
  • Number of virtual tour clicks
  • Number of video clicks and views

Broker-level reports show aggregate data for all listing agents in a firm.

How to access

After logging into realtor.com, agents can access the reporting metrics by selecting “Listing Reports” under the “Reports” tab.

See a realtor.com frequently-asked-questions document about the new reporting here.

Email Paul Hagey.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×