Here were the most popular stories on Inman this past week:


everything possible / Shutterstock.com

everything possible / Shutterstock.come

10. These content promotion tools — all dozen of them — will maximize your marketing.


 

 

Hands typing on a laptop keyboard next to a cup of coffee

quintanilla / Shutterstock.com

9. One brokerage portal listing page stood out to Inman’s editor during the home-search process.


STH / Shutterstock.com

STH / Shutterstock.com

8. Is pre-listing good for consumers? One broker argues that it isn’t.


Photodiem / Shutterstock.com

Photodiem / Shutterstock.com

7. What key design trends will buyers and sellers be talking about in 2016? Here are 10.


Yulia Grigoryeva / Shutterstock.com

Yulia Grigoryeva / Shutterstock.com

6. Zillow’s new listing feature allows agents and sellers to upload “video walkthroughs” to for-sale listings.


Sergey Novikov / Shutterstock.com

Sergey Novikov / Shutterstock.com

5. Learn about expansion teams from the perspective of a franchisor known for them.


UnlistedwithBradInman

4. Brad Inman interviews a 21-year-old real estate agent (licensed since 18) and asks about the lessons he’s learned in his career so far.


LU YAO / Shutterstock.com

LU YAO / Shutterstock.com

3. A big franchisor forged partnerships with Zillow and Drone Base, meaning KW agents get special treatment from both third parties.


 

chanpipat / Shutterstock.com

chanpipat / Shutterstock.com

2. Should agents be using their brokerage’s technology? An Inman special report digs in to find out.


Bon Appetit / Shutterstock.com

Bon Appetit / Shutterstock.com

1. Gary Keller’s vision speech at the Keller Williams Family Reunion last week was a conference highlight. (And see the slide deck, another top hit for the week.)

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