Have you ever wanted to send a client a bottle of champagne to congratulate them on the purchase of their new home, but just can’t? Well, now you can, sort of, with CARmojis.

  • Share you real estate sentiments in a fun, creative new way.
  • The app was released for Apple iOS mobile devices on the heels of CAR's recent advertising campaign.
  • The keyboard will be made available in the Google Play store in the near future.

Have you ever wanted to send a client a bottle of champagne to congratulate them on the purchase of their new home, but just can’t? Now you can — sort of — with CARmojis.

Thanks to the California Association of Realtors (CAR) and Red Tettemer O’Connell and Partners (RTO+P), you might be congratulating your next client with an emoji, or CARmojis — the association’s real estate-centric keyboard for Apple iOS mobile devices. (The keyboard will be made available in the Google Play store in the near future.)

See, you can send champagne!

See, you can send champagne!

The app was released on the heels of CAR’s recent advertising campaign, which, coincidentally, avoids any suggestion of a mobile device.

“Everyone is speaking with emojis now, and we thought Realtors should, too,” said Steve Red, president and chief creative officer at RTO+P. “Looking at the lives of Realtors and the businesses of Realtors — and those moments you want to get across a certain sentiment — and then crafting a little CARmoji around it.”

[Tweet “GIFs are also included to attach into text messages and emails.”]

In choosing the 39 currently available CARmojis (more will be released in the near future), RTO+P Vice President of Digital Strategy Uri Weingarten said the goal was to meet the touchpoint where Realtors communicate with clients and peers. The staff at CAR and select Realtors juried the selection for the launch.

Super Realtors!

Super Realtors!

The app also comes with “stickers,” or simple graphics that Realtors can paste onto pictures. Also included are the CAR commercials and GIFs to attach into text messages and emails.

If you’ve never used a third-party keyboard app on your phone before, then you’ll want to follow the instructions on how to install the keyboard. The app will request “Full Access,” which sounds a bit alarming and comes with a warning.

“‘Full Access’ is required by all third party keyboards in order to work within the iOS environment. This is not a requirement specific to the CARmojis keyboard,” Weingarten said.

“We keep track, for reporting purposes, of which CARmojis are searched for and shared within the keyboard on aggregate, not against individuals. We do not track or store the text of the message sent with the CARmojis.”

Email Britt Chester

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×