• ComScore's latest website traffic data shows that the Zillow Group network dominated with 83 million users total in April and now accounts for 64 percent of the online real estate market share.
  • The second most popular site, News Corp.'s Realtor.com, is also claiming more of the internet traffic pie with 40 million unique users in April, a 25 percent spike year-over-year.
  • Traffic drops off after Realtor.com for the fourth and fifth most popular real estate websites, Redfin and Homes.com.

Zillow.com hit a new traffic record in April with 73.5 million unique users across desktop and mobile devices, a 33 percent year-over-year spike and net add of 18 million people, according to the latest rankings from comScore.

This growth boosts the individual portal’s online real estate traffic market share to 57 percent, up from 48.8 percent one year ago.

The second most popular site behind Zillow.com, News Corp.’s realtor.com, is also claiming more of the internet traffic pie with 39.7 million users in April, a month-over-month increase of 8 percent — and, perhaps more significantly, a 25 percent jump year-over-year.

[Tweet “Realtor.com is also claiming more of the internet traffic pie with 39.7 million unique users.”]

Falling under the Zillow Group umbrella, Trulia attracted 33.4 million visitors — vying for that No. 2 spot against realtor.com — up 13 percent year-over-year and just 1-percent since March.

With the combined data from Zillow.com and Trulia, the Zillow Group network dominated with 83 million users total in April, now accounting for 64 percent of all real estate web consumer traffic.

During the company’s first-quarter earnings call, CEO Spencer Rascoff discussed growing Zillow Group’s audience size as one of the network’s four main target growth areas. More than 166 million unique users came to Zillow Group’s mobile apps and websites during the month of March, up 22 percent year-over-year, he said.

“Every one of our consumer brands, including our largest brands, are at or near record traffic levels and growing quickly,” Rascoff added in the announcement.

Source: comScore and Zillow Group

Source: comScore and Zillow Group

Traffic drops off for the fourth and fifth most popular real estate websites. Redfin captured 12 million users (up 5 percent from March and representing 16-percent growth since last year).

[Tweet “Zillow Group dominated with 83 million users, 64 percent of all real estate traffic.”]

While homes.com came in close behind with 10 million visitors in April, a yearly increase of 5 percent, its growth shows signs of stalling, with 3 percent fewer visitors month-over-month.

Email Caroline Feeney.

Like me on Facebook! | Follow me on Twitter!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×