Berkshire Hathaway HomeServices is laying the groundwork for its 2017 expansion into international markets. The company just announced a listing-syndication program that displays properties on 70 real estate websites.

  • Berkshire Hathaway HomeServices has launched a home-search platform and listing-syndication program to draw in international buyers.
  • The home-search platform can be instantly translated into 10 languages and displays currency and measurement conversions.
  • The listing-syndication program shows residential listings worth $200,000 and above on 70 real estate websites that reach potential buyers in 37 countries across five continents.

Berkshire Hathaway HomeServices is laying the groundwork for its 2017 expansion into international markets. The company just announced its updated home-search platform optimized for international buyers and a listing-syndication program that displays properties on 70 real estate websites.

[Tweet “.@BHHSRealEstate has launched a 10-language home-search platform.”]

“Until now, global shoppers of U.S. real estate see only a portion of homes for sale in their searches of states, cities and postal ZIP codes,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices, in a press release.

“When you register and search for U.S. real estate on our website, you see every property for sale in your search area, and then you can filter and sort those searches as you would on other sites. It’s a much more effective way to begin searches of homes in America.”

Search portal and property reports

On BHHS’s platform, international consumers can search for homes in any U.S. city or state served by BHHS and its franchisees.

Furthermore, consumers can view MLS data that includes pending and sold information and view “Inside Access” reports that include market information and property-price history.

According to BHHS, the reports are “generated by a variety of sources, including Collateral Analytics, which also supplies lenders and banks with its high-quality data and market information.”

Translations for 10 languages

The crown jewel of the site is its seamless translation into 10 languages at the click of a mouse.

Consumers can translate the full site into Chinese, French (European and Canadian), German, Italian, Japanese, Portuguese (Brazilian and European) and Spanish (European and Latin American), and they can access converted currency and measurements.

The translation services are courtesy of the brokerage’s proprietary translation dictionary, which eliminates any lag time between when a property hits the MLS and when it’s available on the site.

[Tweet “.@BHHSRealEstate’s home-search platform offers consumers ‘Inside Reports.'”]

Streamlined syndication

In addition to the home-search platform, BHHS launched a listing-syndication program that displays residential listings priced at $200,000 and above on 70 real estate websites serving 37 countries on five continents.

“A key priority in global expansion is to help our existing U.S. franchisees earn more business from beyond our borders,” said Peter Turtzo, senior vice president of international operations for Berkshire Hathaway HomeServices, in a press release.

“Our investment in these resources will help our network capture international client leads and generate transaction opportunities. These resources will also help our existing franchisees win more domestic listings, and recruit and retain more top sales professionals.”

Email Marian McPherson.

Connect with me on Facebook!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×