HouseLens’ new offering leverages video’s ability to hold attention. You’ve probably seen countless videos that drape their player with obstructive “learn more” tags and banners. In most cases, these calls to action pull viewers out of the video and often result in unintentional clicks.

  • Between Facebook and YouTube, video is a marketing winner for real estate agents.
  • HouseLen's latest video player displays forms, websites and other media without prompting users to leave the page.
  • The new feature, set to roll out in a few weeks, will be available via subscription for around $35, with single video projects costing $75.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

HouseLens has added a great deal to its listing video services since my initial review just over a year ago.

The latest update involves using video to directly drive lead generation.

The new offering leverages video’s ability to hold attention. You’ve probably seen countless videos that drape their player with obstructive “learn more” tags and banners.

In most cases, these calls to action pull viewers out of the video and often result in unintentional clicks.

Houselens_CTA

HouseLens has smartly used subtlety to solve this annoyance by slowly introducing small, categorized, in-player icons that each represent a different call to action:

  • Contact Agent
  • Schedule A Showing
  • Get More Info

[Tweet “@HouseLens latest update involves using video to directly drive lead generation. “]

When a viewer clicks, the video pauses and the resulting action (form or web page) appears in the player window. No new page, no new tab and no having to start the video over.

After a user schedules a showing, asks for more information or scrolls through a more detailed landing page, the video resumes.

Houselens_Schedule

The in-player contact forms are extremely simple, consisting of only a name, email address and phone number. The email it generates will display for the agent the property being viewed. That’s all one needs to warrant a phone call.

Any email address can be used so if needed, office lead managers or brokers can disseminate accordingly.

There’s real value in capturing the attention and resulting viewer action in the same visual medium. While I don’t have stats, I’m certain countless listing video viewers are lost between the content and the contact form.

The new feature, set to roll out in a few weeks, will be available via subscription for around $35, with single video projects costing $75.

There’s real value in capturing the attention and resulting viewer action in the same visual medium.

These are the types of marketing touches I believe can add tremendous value to real estate video. I’m confident HouseLens will find a number of new ways to leverage it.

How about in-player document reviews? Open house sign-ups? Maybe maps?

There’s lots of potential here, and a strong reminder how about the importance of video in real estate marketing.

Check out the website.

Have a technology product you would like to discuss? Email Craig Rowe.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×