- One brokerage is encouraging its agents to make videos for their marketing.
- Think progress over perfection when it comes to video, said Kala Laos, co-founder of JK Realty.
- JK Realty is also helping buyers use video to tell sellers why they like their home.
A recent video from JK Realty’s “Beard Estate Agent” crew — part of the 48 Real Estate team — shows three laid-back, bearded (of course) dudes heaving themselves athletically out of the pool in a house tour. Lead agent R.J. Cushing, who has a background in marketing and lived in California, wanted the scene to resemble a similar one in the film “Fast Times at Ridgemont High.”