• You want to be the name that pops in a person’s head when your area of expertise is mentioned.

“Without a brand, you’re just two clicks away from obscurity.”

That’s the message I’ve been sharing with audiences across North America for the past five years. I’ve been on a bit of a mission to transform the way people think about personal branding to accelerate business growth, build trust and establish thought leadership.

The message has evolved to include a book I’ve co-written on the subject titled, The Road to Recognition. The book is a practical guide to personal brand building in the age of digital media. It’s filled A-to-Z with personal branding insights from the experts, some of which you’ll see below in an infographic.

What’s the ROI (return on investment) of personal branding?

When people ask me that question, I often respond with the questions that lead me to my own personal branding insights. “What’s the value of your reputation?”

When your name is said, or you walk into a room, what baggage comes with you? I truly believe that everyone creates a personal brand by the very act of living; the problem occurs when that brand is not acting in the best interest of our professional success.

Personal branding is the process of aligning your actions with your goals. And if your goals are business focused, your brand takes on market value. If people recognize you in a crowd, you have market value.

If people know who you are without needing to be directly told, you have market value. If people seek you out because of your expertise and reputation, you have market value.

It’s the difference between being perceived a commodity or a valued asset.

The benefits of personal brand building are as varied as the goals you set for your yourself. As your brand equity increases so does your ability to impact more than just your personal success. Strong personal brands have the power to add value to the team, organization, community and the broader world.

Goals determine the impact a powerful personal brand can have on your success.

How to benefit from personal branding

The equation is simple: personal brands are built on reputation, reputation is built on trust, and trust is created by action.

The activities that we do on a day-to-day basis allow us to accelerate our brands and create distinction in the marketplace. When a business leader or real estate professional grasps that she can proactively impact the perception that others have about her ideas and her business, long before a face-to-face meeting, the aha moment occurs, and the benefits far outweigh the effort.

Personal branding is a road. Your challenge is to steer. The following personal branding insights should help. 

Personal Branding Experts from The Road to Recognition

From the book by Seth Price and Barry Feldman: The Road to Recognition

Seth Price is a nationally acclaimed speaker, the VP of Industry Relations at Placester, author of “The Road to Recognition“ and host of The Craft of Marketing and Marketing Genius podcasts.

Email Seth Price

 

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×