Fannie Mae has announced a partnership with real estate photography and image management services company VHT Studios to provide professional photography and virtual staging for listings of foreclosed properties being sold through Fannie Mae’s HomePath program.

“Taking this on is a benefit to agents and to us,” said Fannie Mae sales director Brandon Lawler in an interview with Realtor Mag. “Obviously, for the agents who were already doing this, it’s a huge cost savings. And for us, it’s a benefit because we get consistent photographs of the repaired properties, no matter where they’re located.”

Due to legalities, neither Fannie Mae nor VHT Studios were at liberty to answer Inman’s query regarding specific costs.

“We’ve spent a lot of time and effort repairing our properties, and those things lend themselves to be highlighted with professional photography,” he added.

Fannie Mae will handle the entire process for agents — from scheduling the photo shoot to covering the cost of services.

A listing on HomePath with VHT Studios photography.

When a VHT photographer is assigned to a property, the listing agent will receive a notification letting them know the photographer will be there within two days. Agents don’t need to be present for the photo shoot unless the photographer cannot gain access to the property without them.

Each property will receive a standard package of 25 photos, and virtual staging will be offered on a case-by-case basis with a turnaround time of one week.

A listing on HomePath with VHT Studios photography.

“It’s a no-brainer,” said Fannie Mae director of loss mitigation John Thibaudeau in a statement. “Properties with professional photos get more views than those without. And buyers are more likely to move past the first picture.”

VHT Studios CEO Brian Balfour said he’s “excited” about the partnership, and echoed Thibaudeau’s sentiments about the impact of professional photography, especially for foreclosed homes.

A listing on HomePath with VHT Studios photography.

“First impressions are so critical, and historically, foreclosed homes haven’t gotten the attention that homes, where the homeowner is living there, have gotten,” Balfour told Inman.

“[Photography] gets people over the preconceived notion of what a foreclosed home is or looks like,” he added. “Being able to have those pictures shows buyers that the home is beautiful, that it’s been decorated and that it’s move-in quality.”

VHT Studios recently acquired Circlepix’s real estate photography business.

Email Marian McPherson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×