Listen in as Peter Lorimer shares the techniques he used while climbing to the top as a successful record producer and how he continued to use them while becoming an equally successful real estate entrepreneur. 

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer discusses the importance of setting goals and how to achieve them. Listen in as Lorimer shares the techniques he used while climbing to the top as a successful record producer and how he continued to use them while becoming an equally successful real estate entrepreneur.

“Goals are an integral part of who we are as business people; love them or hate them, they are a necessary evil,” Lorimer said. “When used in a more constructive manner, as opposed to destructive one, they can become powerful allies.”

A question Lorimer is continually asked in business is, “How do you set goals in real estate and achieve them?”

Setting goals are paramount, but it’s more about setting the right ones. Strictly setting financial goals can be hollow, and it’s a perfect setup to fail. If you don’t hit the exact number or don’t make the exact number of deals you had in mind, you begin to lose steam and drift.

“The only thing that you are 1,000 percent in charge of is the work that you put out,” he said.

So, the key is to set goals you can control:

  • How you market
  • How many people you see a day
  • How you budget your time
  • Researching
  • Putting what your clients want first and what you want last
  • Making yourself indispensable

“The secret is knowing what we have control over, digging in and working as hard as we possibly can,” Lorimer said.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×