Starting Tuesday, Sept. 18, Realtors with an active, “.realtor” domain are getting exclusive access to “.realestate” domains, ahead of the public launch from the National Association of Realtors (NAR) on Nov. 27.
“[The] ‘.realestate’ [domain] was created to help real estate professionals and businesses better connect with homebuyers, sellers, investors and owners, and remain essential to every real estate transaction,” NAR spokesperson Cole Henry told Inman. “Making use of this pioneering technology will help them to market themselves and their listings, services or resources in new and creative ways.”
The newly available domain will allow Realtors to supplement or even replace the traditional “.com,” “.net,” or any of the many other generic top-level domains. Instead, a theoretical domain could be, bestinvegas.realestate or luxuryseattle.realestate, NAR touts.
Standard pricing for “.realestate” domains is $69 per year, according to the website, however NAR has made a list of “premium” domains, things like “a.realestate” that will be more costly. You can see the full list here. Realtors who want to use the older “.realtor” domain will get it free for one year, then $39.95 annually in subsequent years.
There are no limits on how many domains you can claim for the two NAR-owned domains and the “.realestate” domain is unrestricted, meaning there are no naming or usage rules, Henry said.
Realtors are already jumping at the opportunity to snatch up domain names.
just picked up a few solid .realestate tld’s during the presale today https://t.co/LfNLHY8lRL
— Greg Fischer (@gregofisch) September 18, 2018
The news of the launch comes four years after NAR beat out New North LLC, Uniregistry Corp., and Top Level Domain Holdings Limited in a bid to own the name, and joins “.realtor,” which NAR already owns, as the trade association’s second top-level domain.
“The ‘.realestate’ will not have the naming, usage and eligibility restrictions ‘.realtor’ has, where the domain name must follow the Realtor trademark standards and you must be an active Realtor, an NAR international Realtor member (IRM), the office designee for a Realtor office or the Association Executive of a board to claim and use,” explained NAR on the get.realtor homepage.