Being a real estate broker is one of the toughest jobs in the industry, but when you’re an indie broker who doesn’t rely on a franchisor for branding, training — or anything — then there’s really no playbook for how you should handle your business. While some find it daunting, others consider it thrilling and the only way to operate.
Without a playbook or franchisor to lean on, though, being an indie broker can sometimes feel lonely and isolating. Inman’s helping solve both problems with the Indie Broker Summit, a full day of networking and sessions specifically geared toward indie brokers that’s part of the weeklong festivities at Inman Connect New York, January 29 through February 1 at the Marriott Marquis Times Square.
In the age of disruption, where everything from teams to discount brokerages are poised to poach your business, are indie brokerages more relevant than ever — or are they becoming obsolete? Hear from Vanessa Bergmark and Amy Bayer, who’ll share their take on how to handle the age of disruption. You’ll also learn about how different indie brokers built their brands (and the stories behind those brands), how other indie brokers have built innovative out-of-the-box models that serve their markets’ needs, how focusing on relationships can become a brand proposition, and the recruiting practices that allow smaller indies to compete against big brands when it comes to finding the best agents and signing them.
“We can be a bit more nimble than some of the bigger brokerages,” notes Courtney Poulos. “Big brokerages sell their agents a lot of products, services, fees, signs — if you’re a small brokerage, if it gets tight, you can cut things really easily. You don’t have to ask for permission.” Poulos will be speaking about the true cost of launching an indie brokerage and how to make it work.
Should you buy your brokerage tech or build it from the ground up? Two different perspectives will take over the stage so you can decide which one will work best for you. And do you know how to grow your agents’ business three times over in your first year? You’ll hear all about how it can be done in a special session about boosting the things your agents care about the most.
Learn how to pivot and adapt to a shifting market, how to use PR and marketing to your best advantage, how to create work-life balance and how to evaluate what you’ve done at the end of the day. Participate in networking sessions and hear the takeaways from other roundtables before heading out to a happy hour, where you’ll bond with other indies who know what it’s like. You won’t find an event like this just for indie brokers anywhere else, so book your tickets today for the Indie Broker Summit at Inman Connect New York.
Thinking about bringing your team? You may qualify for special group perks! Contact us to learn more.
Interested in sponsorship opportunities for reaching the Indie Broker Summit audience? Contact us to learn more.