“I really don’t think I can take another video with a mortgage person and a real estate agent explaining to me what a VA loan is,” Sue “Pinky” Benson preached from the Inman Connect Las Vegas stage.
Instead of going the obvious route, she says — partner with your sphere.
Forget doing listing videos where you point to features like you’re Vanna White. Showcase the features potential buyers might want in a concise video. No one wants to watch a 40-minute video.
Be the expert, but talk to people in a way that they understand. For more tips on how to do video the right way, watch the full video above.
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